HOMELAND current weekly ads from 10/28/2026 >> grocery ad

On this page you'll find the Homeland weekly ad, the chain's grocery ad for the week, together with the longer-running Shopper's Guide. Fresh meat and produce usually lead the front page, from pork chops and beef roasts to grapes, and snacks, drinks, pantry staples and frozen foods follow.

Going through the sales ad before you shop lets you plan meals around this week's prices and keep your grocery bill within budget.

The Homeland weekly ad runs from Wednesday to Tuesday

A new Homeland weekly ad comes out every week. Its prices start on Wednesday and last seven days, through the following Tuesday. We add the new ad here on Wednesday morning, the same day it takes effect, so you can look through the prices before your next shopping trip.

Homeland weekly ad and Shopper's Guide

Homeland also publishes the "Bring Savings Home" Shopper's Guide. Its prices last several weeks instead of seven days, and it features pantry staples, snacks and drinks, including Best Choice products.

These ads are available right now:

• Homeland Bring Savings Home Shopper's Guide (10/01/2026 - 10/31/2026)

For your regular grocery trip, the weekly ad is the one to check first, because its fresh meat and produce prices change every Wednesday, while the Shopper's Guide is better for stocking up on pantry items over a longer stretch.

How to save more with the Homeland One Card

Promotional prices in each week's ad are available with the Homeland One Card, which its fine print calls the One Rewards Card. Scan it every time you shop, because it also gives you:

• Digital coupons that you clip to your card in the Homeland app or on the website and redeem by scanning your barcode at checkout. In the ad, these prices are labeled "Digital coupon."
• Fuel Rewards worth 5¢ off per gallon for every $50 you spend on qualifying purchases.
• Double coupons on manufacturer coupons worth 50¢ or less, except for those marked "do not double" and a few other kinds.

You'll find more about the card and its Fuel Rewards on Homeland's About Us page.

Brands at Homeland

Alongside national brands, you'll find these labels in the chain's ads and digital deals:

• Best Choice covers everyday groceries such as eggs, shredded cheese, sodas and frozen vegetables.
• Always Save is the label on pantry basics like canned tuna, canned tomatoes and yellow mustard.
• Red River Ranch is the name on fresh beef and pork, from Angus steaks and roasts to pork chops.