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HyVee

HyVee Weekly Ad from 10/26/2026 >> (Hot Deals)

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Hy-Vee ad: what's inside and when the new one starts

On this page you'll find the Hy-Vee ad valid this week, the next one as soon as we post it, and the chain's other current sales. The weekly ad covers the whole store, from meat, seafood and produce to pantry staples and household essentials. Many deals are on Hy-Vee's own brands, and the ad also has PERKS member prices and digital coupon savings.

Looking through the ad before you shop lets you plan meals, clip the digital coupons you need and write your shopping list.

Open the current HyVee Weekly Ad Valid from 26. October to 2. November 2026 and browse this week's deals online, page by page.

The Hy-Vee ad usually runs from Monday to Sunday

A new Hy-Vee weekly ad comes out every week, and each one is valid for seven days. Most issues run from Monday through the following Sunday, so the new deals usually start on Monday. We add each new ad here on Monday morning, the same day its prices take effect.

How to read Hy-Vee ad prices

The ad mixes sale prices for every shopper with deals tied to your PERKS card. Here is what the labels mean:

  • PERKS prices are member prices. The non-member price is printed underneath, and a red bubble shows how much you save.
  • Digital coupon deals list the regular price, the coupon amount and the final price you pay with the coupon on your card.
  • Fuel Saver badges show how many cents off per gallon of gas you earn when you buy the item.
  • Multi-buy prices such as 5/$10 set one price for several items, while "with purchase of 2" means the price applies when you buy that many.

Hy-Vee weekly ad and special sales

Besides the weekly ad, Hy-Vee publishes separate ads for special sales and themed promotions, such as one-day sales, monthly deals and Wine & Spirits specials, each with its own dates. Some of these events run only at participating stores.

You can open these right now:

For a regular grocery trip, start with the weekly ad, since it covers the main departments of the store.

How to save more with Hy-Vee PERKS and digital coupons

Hy-Vee PERKS is the chain's free loyalty program. You sign up in the Hy-Vee app or on the chain's website, then scan the digital card in the app, swipe a physical card or give your phone number at the register. Members get:

  • PERKS prices: exclusive lower prices for members.
  • Digital coupons that you clip to your PERKS card online or in the app. The savings come off when you scan the card at checkout.
  • Fuel Saver rewards: cents off per gallon of gas, earned on Fuel Saver items and valid for 30 days after the purchase.
  • Personalized deals and Bonus PERKS that unlock extra savings.

Each Hy-Vee digital coupon can be used once per card, and it can't be combined with a paper manufacturer coupon on the same item. The paid PERKS Plus membership adds free delivery on larger orders and extra Fuel Saver rewards. Program details are on the Hy-Vee PERKS page.

Hy-Vee's own brands

Alongside national brands, the ad features many of the chain's own labels:

  • Hy-Vee is the everyday brand, found on products such as shredded cheese, butter, graham crackers and sparkling water.
  • Hy-Vee True stands for all-natural meat, such as chicken thighs and wingettes, with no added hormones or antibiotics.
  • Hy-Vee Choice Reserve and Angus Reserve are beef labels, with cuts from sirloin filets and strip steaks to roasts and stew meat.
  • Hy-Vee Midwest Pork covers pork chops and loin roasts from pork raised by Midwestern farmers.
  • Hy-Vee Short Cuts saves you prep time with cut fruit such as pineapple chunks.
  • Hy-Vee HealthMarket brings vitamins, supplements and organic products.

Hy-Vee in the United States

Hy-Vee began in 1930, when Charles Hyde and David Vredenburg opened a small store in Beaconsfield, Iowa. The name, chosen in 1952, is a blend of the two founders' names. Today the employee-owned company runs stores across nine Midwestern states, with the mission of "making lives easier, healthier and happier."

Frequently asked questions about the Hy-Vee ad

Which Hy-Vee ad is valid this week?

This week's Hy-Vee specials are in the current HyVee Weekly Ad Valid from 26. October to 2. November 2026. It covers groceries and household items across the store.

What day does the Hy-Vee ad start?

New Hy-Vee deals usually start on Monday and last through Sunday. Holidays or special events can occasionally shift these dates.

When does the new Hy-Vee ad appear on Offermate?

We post the new Hy-Vee ad on Monday morning, the day its new prices start.

What is the difference between the Hy-Vee weekly ad and its special sales?

The weekly ad brings deals across the whole store for seven days. Special sales focus on one event or category and run on their own dates, from a single day to a whole month.

Are Hy-Vee deals the same at every store?

Not always. Hy-Vee notes that prices, promotions and availability may vary by store and online, and the fine print in the ad asks you to see your store for details.

Read more about the store HyVee

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