SAFEWAY Weekly AD Preview from 10/30/2026 >> Next week

On this page you'll find this week's Safeway weekly ad, next week's ad as soon as we post it, and any other current ads. The weekly ad is full of grocery deals, from meat, seafood and fresh produce to the deli, bakery and flowers. It also has snacks, drinks and household essentials. Most prices are Safeway for U member prices.

Going through the ad at home helps you plan meals, choose the coupons worth clipping and keep your shopping within budget.

Open the current Safeway Weekly Ad Valid from 28. October to 3. November 2026 and browse this week's deals online, page by page.

The Safeway weekly ad runs from Wednesday to Tuesday

A new ad comes out every week. It starts on Wednesday and runs through the following Tuesday, so its prices are good for seven days. We add the new Safeway ad here on Tuesday morning, one day before it takes effect. That gives you a preview of next week's deals while the current ad is still valid, and time to clip the coupons you want before your Wednesday trip.

How to read prices in the Safeway ad

A few labels and tags tell you what you need to do to get each price:

• Member Price is printed under nearly every deal. You get it when you enter the phone number linked to your loyalty account at checkout or scan the member code in the app.
• clip or CLICK! coupons sit in red-bordered boxes with an expiration date. Add the coupon to your account before you buy, and the savings come off at the register.
• Multi-buy deals such as 2 for $5 show the single member price under the deal. A tag like "When you Buy 4" tells you how many items you need, and Mix & Match lets you combine different products.
• Buy one, get one free gives you the second item free only when you buy the first. If you take just one, it rings up at the regular price.
• Points badges such as 2X or 4X Points mark items that earn extra Points.

Safeway weekly ad and special ads

Besides the weekly ad, the chain publishes special ads for an occasion or a theme from time to time. One example is the Ramadan ad with halal meats, dates, lentils and other foods for the holy month.

For a regular grocery run, start with the weekly ad, since it spans the store from fresh food to household items.

How to save more with Safeway for U

Safeway for U is the chain's free loyalty program, formerly known as just for U. You can sign up on the website or in the app, or simply enter your phone number on the PIN pad at checkout. That number is what unlocks member prices, and a registered account adds digital coupons and personal offers:

• Points: you earn one Point per dollar spent on groceries and redeem your Points for free items, money off your bill or cents off per gallon at participating fuel stations. Points earned in one month expire at the end of the next.
• Digital coupons and deals: clip them online or in the app before you shop, even straight from the ad. At checkout, your phone number applies the savings automatically.
• Member perks: a welcome offer for new members, a free item every month and a birthday treat.

Program details are on the Safeway for U page.

Safeway's own brands

Alongside national brands, the ad regularly features the chain's own labels:

• Signature Select covers everyday basics across the store, from chicken and pork to canned tomatoes, frozen potatoes, bottled water and food storage.
• O Organics is the USDA-certified organic line, with produce, salads, chicken, eggs and baby food.
• Open Nature is made without artificial colors, flavors, sweeteners or preservatives and includes natural chicken, grass-fed beef and wild-caught seafood.
• Lucerne is the dairy brand for milk, butter, cheese, yogurt and eggs.
• Waterfront Bistro is the seafood brand, from frozen shrimp to smoked salmon.
• Primo Taglio is the deli brand for turkey and roast beef.